Vietnam Market Overview

vietnam market

Vietnam is a true emerging market, offering ground floor and growing opportunities for the exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period.

 

 

 

 

Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth....

 

Market Overview

  • Vietnam is a true emerging market, offering ground floor and growing opportunities for the exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period.
  • Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth.
  • Moving forward, inflation remains a main risk to Vietnam’s economy, which the Government of Vietnam (GVN) is addressing by balancing growth targets with price stability measures. This challenge will not be easy to meet. Nevertheless, the GVN has confirmed its commitment to economic growth and is targeting 2011 GDP growth at 6.5 percent.
  • New commitments of foreign direct investment (FDI) in Vietnam saw an 18 percent decline in 2010, following the direction set in 2009, though disbursed FDI increased by 10 percent. However, the industrial/manufacturing, real estate/tourism and construction sectors continued to attract a major share of new capital flowing into the country, while utilities projects - electricity and gas production and distribution - gained increased interest from investors in 2010.
  • In November 2010, Vietnam joined the United States, Peru, Chile, Malaysia, Singapore, Brunei, New Zealand, and Australia to participate as a full member in the Trans-Pacific Economic Partnership (TPP) negotiations to conclude a high-standard, 21st century Asia-Pacific free trade agreement. In 2010, Vietnam moved forward on its commitment to WTO obligations by implementing laws and regulations to increase compliance of local industries.
  • Through 2015, the GVN has committed to implementing far-reaching economic, regulatory and administrative changes that will provide an increasingly favorable environment for other countries businesses to enter and expand in the market.
  • To this end, from 2007-2010, the Ministry of Planning and Investment implemented Prime Minister Dung’s initiative to cut, simplify, and revise the national and provincial regulations that affect businesses and citizens throughout the country under the National Public Administrative Reform Project ("Project 30”). Administrative reform will continue under the new Administrative Procedures Control Agency established as part of this process. The MPI also plans to pilot a revised public procurement process, which is expected to make infrastructure development projects more transparent and provide such projects with greater access to public financing through the capital markets and public-private partnerships.
  • Vietnam’s recent convictions of political activists, arrests of lawyers and journalists, pressure on independent research organizations and tightening restrictions on the media threaten to impact negatively the growing bilateral economic relationship.

 

Market Challenges

  • The evolving nature of regulatory regimes and commercial law in Vietnam, combined with overlapping jurisdiction among Government ministries, often result in a lack of transparency, uniformity and consistency in Government policies and decisions on commercial projects.
  • Corruption and administrative red tape within the Government has led to a lack of transparency and has been a vast challenge for Governmental consistency and productivity.
  • Many firms operating in Vietnam, both foreign and domestic, find ineffective protection of intellectual property to be a significant challenge.
  • "Tied” official development assistance, in addition to corruption, continues to be a significant challenge for foreign firms bidding on infrastructure projects.
  • While Vietnam has reduced tariffs on many products in line with its WTO commitments, high tariffs on selected products remain. Foreign countries industry have identified a range of products, including agricultural products, processed foods and nutritional supplements, where it sees significant potential of export growth if Vietnam’s tariffs could be reduced further.
  • Investors often find poorly developed infrastructure, high start-up costs, arcane land acquisition and transfer regulations and procedures, and a shortage of skilled personnel.
  • Vietnam’s labor laws and implementation of those laws are not well developed; international companies sometimes face difficulties with labor management issues.

 

Market Opportunites

  • Continued strong economic growth, ongoing reform and a large population of 86 million—half of which are under the age of thirty—have combined to create a dynamic and quickly evolving commercial environment in Vietnam.
  • Sales of equipment, technologies and consulting and management services associated with growth in Vietnam’s industrial and export sectors and implementation of major infrastructure projects continue to be a major source of commercial activity for foreign firms.
  • Per capita GDP surpassed $1,000 in 2009 and is estimated to be at about $1,100 as at the end of 2010. With disposable income levels in major urban areas four to five times this level, significant opportunities in the consumer and services sectors are fast emerging.
  • Telecommunications, information technology, oil and gas exploration, power generation, highway construction, environmental project management and technology, aviation and education will continue to offer the most promising opportunities for foreign companies over the next few years as infrastructure needs continue to expand with Vietnam’s pursuit of rapid economic development.
  • The GVN plays a significant role in the economy, with state-owned enterprises (SOEs) making up 38 percent of GDP. The GVN strategy to “equitize” (partially privatize) SOEs in all sectors of the economy is slowly moving forward. While the GVN will maintain majority ownership in the largest and most sensitive sectors of the economy, including energy, telecommunications, aviation and banking, the equitization process will nevertheless create opportunities for many foreign companies.
  • A new telecommunications law and a new radio frequency law were passed by the National Assembly in November 2009 and went into effect on July 1, 2010, potentially opening up new opportunities for trade and investment by foreign firms in this rapidly expanding market segment.

Market Entry Strategies

  • Foreign companies interested in doing business in Vietnam may do so indirectly through the appointment of an agent or distributor. Foreign companies new to Vietnam should conduct sufficient due diligence on potential local agents/distributors to ensure they possess the requisite permits, facilities, manpower and capital. Firms seeking a direct presence in Vietnam should establish a commercial operation utilizing the following options: first, a representative office license; second, a branch license; and lastly, a foreign investment project license under Vietnam's revised Foreign Investment Law.
  • From 2005 to 2010, Vietnam’s National Assembly passed a number of laws affecting the commercial environment, including new enterprise, investment and intellectual property legislation, as well as industry specific laws, such as the 2009 telecommunications law and the 2010 minerals law. Effective implementation, including formulation and issuance of follow-on implementing regulations and decrees continue to be important in determining the on-going impact of many of these legislative initiatives.

CONTACT US

EXPORTHELP ASIA

Viet Nam office: 151 Dao Duy Anh st., Phu Nhuan dist., Ho Chi Minh city, Viet Nam

Singapore office: 316 Tanglin Road, Block 316, Singapore

Hot line: (+84) 938.53.15.88/ (+65) 83551210

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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INCORPORATION IN VIETNAM

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  • Viet Nam office: 151 Dao Duy Anh st., Phu Nhuan dist., Ho Chi Minh City
  • Singapore office: 316 Tanglin Road, Block 316, Singapore
  • Hot line: (+84) 938.53.15.88/ (+65) 83551210